The Willson Company

Counseling Small Towns & Businesses One At A Time! ~ (703) 999-3048

These are typical seminar topics tailored to client requests..........

The Willson

 Company Services

Staying Relevant to a Changed Customer

  • Overview of today’s economic climate
  • Harvard Business school study on how consumers change their buying habits in a deep recession
  • Differentiation and Defining Your Customer
  • Retailing 101
  • Restaurateuring 101
  • Marketing and Social Media
  • Local events are a mainstay of small towns throughout the country
  • Merchants need to take full advantage of the bountiful influx of potential customers
  • Before the Event
  • Day of the Event
  • After the Event
  • General overview of best business practices
  • Windows, Signs and Visual Displays- Stewards of Your Brand
  • The customer’s experience is your brand
  • Outside the store and your physical plant
  • Window display do’s and don’ts
  • Merchandising Basics
  • Paco Underhill studies
  • Signs and Collateral Materials
  • Social Media and Internet Protocol
  • Restaurateurs- The Experience is Twice as Important as the Food
  • Opening checklist
  • Restaurant statistics
  • What customers want
  • What’s hot in 2014
  • Market Analysis
  • Merchandising and store layout
  • Financials and restaurant math
  • Marketing and Promotions
  • Social media for restaurateurs
  • From Bah Humbug to Booming Holiday Sales
  • Most important 8 weeks of the Year
  • Seven simple strategies
  • Educate the Community
  • Create a Strategy
  • Dress up your windows
  • Merchandise for the Holidays
  • Personalize the Experience
  • Focus on Customer Service
  • Market your Brand
  • Retaining new customers
  • Competing with Big Box Retailers
  • How to treat your customers
    • Choose and position your products
    • Build on community involvement
    • Create and communicate your niche
    • Make your business a shopping destination
    • Out maneuver on social platforms
    • Create a memorable experience for the customer
    • Add to your services
    • Doing Business in a GAFA World
    • Google, Amazon, Facebook and Apple
    • 5 must haves for small businesses
    • Marketing Website
    • Business Facebook Page
    • Mobile enabled website
    • Review sites such as Yelp and Trip Advisor
    • Create a QR code
    • Interactive session on the how  to create a digital marketing campaign
    • Connect with your customer
    • Art as a Business
    • Dispelling the myths
  • Sell your art  without selling your soul
  • Define and engage your collector
  • Master merchandizing basics
  • Market and advertise your artwork
  • Build your brand
  • Create a social media presence
  • Embrace and understand the business side of selling your art
  • Artist statements
  • Business Plans



  • Daily Rate - $1000.00
  • Hourly Rate - $125
  • Windshield assessment and tenant evaluation - $250.00
  • You plan the agenda - $125/hr.
  • Travel, expenses and per diem additional

© The Willson Company - All Rights Reserved
502 Niven Court Suite 200
Leesburg, VA 20175
(703) 999-3048
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